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Booking your appointment

Read about the Jaynes Experience – every detail, from how long your appointment will last, how many guests you can bring, and how to prepare for the best day of your life so far

Different ways to see us

Every appointment includes up to three guests. Extra guests are welcome at £5 each.

AppointmentWhenLengthPrice
First visitYour introduction to the boutique. Tell us roughly what you have in mind and we will have gowns waiting.Mon, Tue, Thu, Fri90 minutesNo charge
Saturday first visitGet in early to keep your slot, this gets booked up fast!Saturdays90 minutes£20
The VIP SaturdayTwo hours, fizz on arrival, a wider pull of gowns, accessories styled with them, and a goody bag if you say yes.Saturdays2 hours£50
Coming backFor a second look at a favourite, or to narrow down a shortlist. No charge, and no need to explain yourself.Any open day60 minutesNo charge

Closed Wednesdays and Sundays

The Jayne's Experience

i

Before you arrive

When you book, tell us anything you already know — a shape you like, a designer you have saved, a budget you would rather not go past. If you know none of that, say so. It genuinely helps either way.

ii

When you arrive

We will sit down for a few minutes first and talk about your wedding before anything comes off the rail. Your stylist stays with you for the whole appointment. She will pull gowns based on what you have told her, and a couple based on what she thinks you should try.

iii

In the fitting room

Most brides get through eight or ten dresses. You will have help getting in and out of them, and clips so you can see how something would look in your size. Take photographs. Send them to whoever isn't with you.

iv

When you find it

If it's the one, we will style the whole look — veil, shoes, jewellery — so you can see yourself properly. If it isn't, that is a perfectly normal appointment and we will book you back in.

SATURDAYS ONLY

The VIP Saturday

Two unhurried hours rather than ninety minutes. Fizz when you arrive for you and your three guests, an expanded pull of gowns with veils and accessories styled alongside them, and a goody bag when you say yes. £50, Saturdays only.

£50

Saturday only

Before you come

FINDING US

8-10 Guildhall Street, in the centre of Lincoln.

Pay & display parking on Broadgate, and the Lincoln Central car park is a five minute walk.

ACCESSIBILITY

The boutique is on the ground floor with one shallow step. We have a larger fitting room, an adjustable platform and step-free changing.

Tell us what you need when you book and we will have it ready.

IF YOU NEED TO REARRANGE

Let us know at least 48 hours ahead and we will move you without any fuss. Your stylist’s time is set aside for you and we cannot usually fill it at short notice.

Saturday and VIP fees are non-refundable inside 48 hours.

Questions brides ask

No. Plenty of brides come for a first look and go away to think. We would rather you were sure.

It happens, and it usually means we haven’t found the right shape yet rather than that there isn’t one. We have around two hundred gowns and a stylist who has seen most body shapes there are.

Only if you want to. It helps us pull the right rail rather than show you something you’d rather not fall in love with. Our gowns start at £599 and most sit between £1,500 and £2,500.

We hold samples from a UK 6 to a UK 32, so there should be something close to your size to try properly.

Nude underwear you feel comfortable in, and shoes roughly the height you might wear. If you haven’t got either, don’t worry, we have shoes here.

If you are more than eighteen months out we would usually say enjoy the engagement first, but there’s no harm in an early look. If your wedding is close, our Off the Peg rail leaves the same day.

Three guests are included, so yes. Any more are £5 each. Smaller groups tend to be easier on the bride, but that’s your call, not ours.

Please do ask when you book. We have a quieter room next door.

Anything you'd like to know?

Ask us first. Whether we stock a designer you have saved, whether we can dress you for a date in March, what to do when everything on Pinterest has started to look the same. Tell us what’s on your mind and we’ll come back to you. No appointment needed, and no chasing afterwards unless you’d like us to.